Companies to bolster their mobile and web development teams in 2020

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 19, 2019, 1:47 AM UTC

More independent or temporary workers could be hired.

This article cites a Robert Half survey which revealed that in H1 2020, 67% of most ad and marketing managers would expand their mobile and web development teams. 69% would bring on more freelancers on board.

The report highlights that companies, owing to the technology changes and consumer behaviour changes, areas like data analytics, demand generation, automation and artificial intelligence are seeing more hires.

The research shares that the increased demand for web and mobile professionals is indicative of an “evolution” underway across industries. Anticipating and in preparation of a recession, companies are adopting “agile” talent strategies which include hiring independent or temporary workers.

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