Brands must focus on targeting smaller groups of relevant people in 2020

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 19, 2019, 2:35 AM UTC

These audiences could drive leads and increase sales.

This article states that 2019 may have been “the year of influencer culture”, but in 2020 brands will realise that they need to gain fame within a smaller, more relevant group. Hence, bringing “great content” to this fragment will be essential to success.

Companies can refine focus by targeting audiences that are pertinent to their brands’ expertise and goals. They can reach audiences that can raise awareness among decision-makers, drive leads and increase sales. The author opines that targeting smaller groups with relevant titles using LinkedIn ads will be more effective.

An improved understanding of targeted digital marketing will enable PR professionals to better integrate content and digital services to the mix. The author concludes by saying that internet fame is ‘fleeting”, but fame amidst the right decision-makers is “priceless”.

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