Adobe Lightroom is the most popular photo editing tool among Instagram influencers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 19, 2019, 2:43 PM UTC

HypeAuditor surveyed 1,200 influencers to find out what tools they use to maximise productivity and content output.

The survey revealed that a majority of influencers prefer Adobe Lightroom and Photoshop Express for photo editing requirements. Though a significant portion, 28.30% of influencers, did not specify their most used tools. Canva, VSCO and Snapseed were among the other popular tools.

The opinion poll found that Later was the most popular tool among Instagram influencers in terms of scheduling posts. While 38.40% did not specify their most used tool, Preview and Planoly were the popular named scheduling tools. Other common social media posting tools like Hootsuite and Buffer were lower down the list.

35% of influencers reported InShot as their most preferred video editing tool. However, only 10% used iMovie, and 5% used Final Cut.

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