Brands must experiment with different forms of content to attract more consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 18, 2019, 12:32 PM UTC

They need to be transparent which collecting personal information of a customer. 

This author makes suggestions on how brands could develop efficient content marketing strategies to improve ROI in 2020. One way would be to publish long-form content online and cover every related sub-topic.

This lets companies engage the audience for a longer duration and build authority. Brands must experiment with different forms of content to match the growing demands of the audience. They could use Facebook to publish brand videos, vlogs, or live stream.

For example, L’Oréal has created an augmented reality app that lets consumers turn their camera into a mirror to try their products. Businesses can leverage AI data to generate consumer interest towards a particular brand by personalising content based on their preference and buying behaviour.

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