While improving websites, brands must identify three primary actions they want users to accomplish

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 17, 2019, 9:37 AM UTC

They must create a technical setup and launch plan to identify crucial functionality needs and the best platform to manage the website.

This article recommends brands looking to improve or redesign their websites to begin with identifying three fundamental actions they want visitors to take. They should accordingly define pathways for visitors to get there by understanding what they want to see at each step.

Next, companies should create a plan for their website structure that enables users to move easily to accomplish the three key actions. These include how their navigation menu will work, the structure and organisation of information, types of pages and more.

Webmasters must then determine what information and calls-to-action are required on these pages. They should also have a video strategy that outlines what video type will generate the best results.

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