A CGI influencer’s persona must match the one created for the audience as well

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 17, 2019, 7:50 AM UTC

Such an influencer’s presence must be built on networks audiences are most active on.

This article makes recommendations on undertaking computer-generated imagery (CGI) influencer marketing. CGI or virtual influencer marketing costs less as a company can “own” their influencers. However, CGI influencer marketing can be time-consuming and requires several months to gain engagement and followers for an account.

To be able to create a virtual influencer that the audience can follow and interact with, marketers must have a clear understanding of their audience. Understanding audiences at an emotional level would require creating “empathy maps”.

Companies can then create a persona for the virtual influencer, ensuring it matches with the audience’s persona. Since designing a CGI influencer is a complex process, a specialist in designing them or a specialist in CGI could be brought in.

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