50% of US shoppers “planning” to gift second-hand items to save money

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 17, 2019, 10:26 AM UTC

Only 9% of shoppers aged 74 and above are likely to gift “pre-loved” items.

This article cites a Deloitte research which revealed that 61% of Gen Z consumers in the US are “planning” to gift a resale item in 2019. 43% of millennials have similar plans.

50% of shoppers would gift second-hand presents to save money. 24% of consumers find it to be an affordable way of gifting a premium or luxury brand. However, 73% won’t follow suit as to them, such gifts appear cheap, or they have concerns about the product’s condition.

68% recipients of “pre-loved” gifts would be family, 37% would be friends and 28% would be shoppers themselves. The article cites findings from thredUp’s study which predicts the market for second-hand clothes to be “nearly 1.5 times the size of fast fashion” in a decade.  

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