Use professionally crafted videos as part of content marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 16, 2019, 6:11 AM UTC

Including a CTA in videos can increase conversion.

This piece suggests some ways of using visual content as part of the overall content marketing efforts. Brands could use infographics to bring together engagement resources such as texts, images and graphics.

Graphics Interchange Format (GIF) is a tool that can be used to provide instant reactions. It can make a brand look in sync with current trends and let it connect better with “Generation Next.” Additionally, with memes being easy to share, it lends brands a relevant and contemporary look. It also gives companies an edge over others.

Further, it is crucial to include video as a key element of a marketing strategy. Businesses could rope in professional services for their videos to be at the “cutting-edge”. To encourage conversions, companies must include clear CTAs.

Read the original article

[3 minute read]