Businesses should create digital signage to enhance offline consumer experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 16, 2019, 4:54 PM UTC

It can also help brands to promote their products and acquire new customers.

This piece suggests brands should create digital signage to improve consumer relationships and stand out from the competition. It can help marketers to effectively convey a consistent brand message to different consumers at various locations and times.

Marketers can also deploy digital signage on locations like checkout lines and storefronts with compelling and entertaining ad copies to promote their products. Digital signage can also be used to make customers more comfortable in offline stores by maintaining the brand message that’s already been established online.

Introducing new products or informing about events and loyalty programs through digital signage can further help marketers with customer acquisition. The author suggests that businesses can also use digital signage to present a streamlined and organised view of their retail stores.

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