77% of brand conversations on social media are from consumers seeking information or help

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 16, 2019, 12:06 PM UTC

An Invesp study found that 84% of B2B marketers listed brand awareness as their key marketing goal.

Despite four in ten Americans have boycotted a brand due to its irresponsible behaviour, 38% of people have recommended a brand they follow or “like” on social media. Further, around 59% of shoppers mentioned that they prefer to buy new products from familiar brands.

Trustworthiness was rated the most important brand attribute at 31%, followed by creativity and intelligence at 29% and 23% respectively. Additionally, 64% of consumers said that they would open an email because of their trust of the brand.

The smartphone and tablet sector had the overall highest brand loyalty among both genders, while the automobile industry had the highest brand loyalty among male consumers. However, household appliances sector observed the lowest brand loyalty.

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