In 2020, PR strategies will need to have clearly defined goals and KPIs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 16, 2019, 10:19 AM UTC

The rise of voice search will help PR agencies in cutting out the “middleman”.

This piece highlights some PR trends most likely to take place in 2020. The article provides that 50% of Google searches will be voice by 2020. This will let PR companies connect the brand with their intended audience directly without relying on a “middleman”.

Clients demanding measurable and tangible proof of their investments will mean crafting PR strategies with clearly defined objectives and KPIs. Another trend forecasted is the increasing demand for earned media but the decrease in earned media opportunities.

Consumers are becoming increasingly aware of the critical issues facing the planet and communities. As they demand change from both government and businesses, PR campaigns would need to be designed to address such issues.

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