Using industry-specific hashtags can help marketers enhance LinkedIn post rankings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 13, 2019, 12:38 PM UTC

Marketers should use three or four hashtags while posting content on LinkedIn.

This piece suggests that using hashtags on LinkedIn posts can help businesses expand their reach and enhance engagement. By selecting industry and content relevant hashtags, brands can improve their post’s rankings on the professional networking platform.

Brands should ideally use three to four hashtags when posting on LinkedIn. But hashtags should be specific to the post and not just brand as people are less likely to search for branded hashtags. Crafting posts with event-specific hashtags can further help marketers attract prospects who are looking to attend specific events.

Brands can further leverage recommended hashtags by LinkedIn, at the bottom of the post. The author also suggests businesses should participate in conversations around trending hashtags as it can enhance engagement.

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