Brands must use plain language to frame their refund policies to avoid friction

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 13, 2019, 9:28 AM UTC

They should also make it easy for customers to find refund policies page on their site.

The author shares some tips on how a brand could write effective refund policies. The first thing that brands should mention is how long customers have to make a return. This can save customers from making the extra effort to find the refund policy length.

While some brands require a receipt for returns, others don’t need a receipt, as long as purchase information is provided. In either case, companies need to inform consumers about their receipt policy beforehand. 

Businesses must also address how long it will take for a refund to be processed. Slow processing makes it more probable that the consumer does not repeat their patronage. Companies should specially mention the duration of the processing time to avoid losing customers.

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