Brands must create a consistent CX across all touchpoints to exceed customer expectations

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 13, 2019, 11:40 AM UTC

A superior CX can become a valued and unique asset for a brand.

The author recommends a few branding strategies that businesses should apply to remain effective in today’s competitive marketplace. Brands must think of branding as not only a means to attract customers, but also to entice qualified job seekers.

As per PWC, 42% of consumers said they would pay more for welcoming customer experience. Brands must keep an eye on the entire customer journey, ensuring that they are consistently providing a superior service. Creating a positive experience increases the possibility of customers purchasing from the brand more frequently.

It’s not enough for brands to only provide top-class products or services; they must care about causes that are larger than their offering. “Giving back” can be done in various ways such as, donating a portion of earnings to charity and giving out helpful content for free.

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