Marketers must make optimisation an everyday practice

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 12, 2019, 12:49 PM UTC

2020 is expected to see more options in optimisation, personalisation and automation.

This article lists the top digital marketing “lessons” of 2019 and provides ways for marketers to apply them in 2020. The author says that when it comes to optimising the visitor experience, improving the page loading time is often overlooked. Hence, marketers should make “speed a habit”, as it can be a competitive differentiator.

Brands must also “raise their marketing IQ” by moving beyond best practices to make more informed decisions. In 2020, marketers should “be their own thought leaders” and challenge the status quo.

2019 saw the “single illustration trend” dominating the SaaS industry, making websites look homogenous. Unbounce’s Luke Bailey recommends marketers to match their brand with their audience instead of “jumping to a design trend”.

Read the original article

[10 minute read]