FTC’s “vague” definition of children’s content concerns YouTube creators

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 12, 2019, 10:37 AM UTC

While launching a new labelling system for children’s content, YouTube has asked for clearer guidelines from the FTC.

This piece states that YouTube will be rolling a new system for labelling children’s content in the coming weeks, after a settlement with the FTC. But, the platform has also raised concerns over the lack of clarity on FTC’s privacy rules for children.

YouTube wrote to the FTC about creators’ concerns about the complexity of Children’s Online Privacy Protection Act (COPPA) and the ambiguity around child-directed content. In response, the FTC has sought public opinion on the implementation of COPPA and has received 174,000 comments so far.

The agency is expected to release additional guidance after making its way through the comments from YouTubers and its audience members. The new guidelines regarding children’s content will go into effect from the beginning of next month.

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