Google Shopping 100 uses search data to highlight top product trends

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 11, 2019, 9:59 AM UTC

It showcases products with a “recent increase in US searches”.

Google has launched “Google Shopping 100”, a listing of the top 100 products trends across categories based on the tech giant’s search volume increases during 2019. With its own “mini-site”, the listings provide valuable insights into crucial product and consumer trends over the past year.

According to Google, this listing highlights items which are growing in popularity, thus giving fresh ideas and updating users on the latest trends. A significant distinction to note is that this listing ranks products with “the most sustained increases” in search during the season, and not the most popular ones overall.

Though these rankings are not indicative of a broader trend, they can provide potential research information. Brands can use these listings to identify new content options and build awareness based on the most popular trends.

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