Content calendars enable brands to define business goals before investing in content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 11, 2019, 11:21 AM UTC

They also allow marketers to prioritise and integrate content across multiple mediums.

This article states that creating a content calendar can streamline brands’ efforts and help them achieve higher ROIs on every piece of content published. The author opines that content calendars guide the focus of businesses towards “audience-first” marketing.

While providing clarity on the relevant calls-to-action for customers, calendars also ensure that marketers get the right internal support for their content and digital marketing programs. Since creating content is expensive and time-consuming, crafting a schedule allows marketers to define their goals before investing in the content.

Content calendars follow a “drumbeat approach” to content development, whose consistent rhythm helps in setting expectations and improving brand presence. It also encourages marketers to think strategically “beyond today and tomorrow”.

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