New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Focusing on long-tail keywords can provide increased value for the audience.

This piece states that to get consumer attention content must be more informative, entertaining and engaging. Brands must analyse their competitors content to understand what type of experience they’re providing the target buying audience. They must also take a look at what they’re posting and how in-depth each topic is.

As keyword research has grown increasingly complex, brands must identify more topic clusters and long-tail keywords than just finding one or two phrases that rank. While conducting keyword research, brands must focus on how their “valuable” audience would search for what they need.

Working with the right influencers can let the brand gain a better insight into their audience. Influencer partnerships can let brands create content that fits the needs of the audience, keeping in mind their concerns and priorities.

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[5 minute read]

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