Amazon’s impression share on Google Shopping rose 87% this Black Friday

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 10, 2019, 4:13 AM UTC

Clicks on Amazon Sponsored Product Ads rose by 29% even as its investment had a 50% increase.

This article cites Tunuiti’s analysis revealing that advertisers spent 32% more on Google Shopping ads and 50% more on Amazon Sponsored Product ads from Thanksgiving to Cyber Monday this year as against the last. Text ad clicks and Shopping clicks saw a 25% and 31% rise, respectively.

There was an 87% jump in Amazon’s impression share on Google Shopping this Black Friday than 2018’s. Though Amazon is dabbling in product search, its activity on Google Shopping indicates that “search” is still crucial for retail marketing.

Further, in the 24-hour conversion window for the five days, Sponsored Products sales increased by 31% year-on-year. The 14-day conversion window for Sponsored Brands saw a 54% rise in attributed sales as compared to last year.

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