Brands could incorporate web push notification to increase conversion

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 05, 2019, 12:39 PM UTC

This can boost conversion by up to nine times.

This piece states that push notifications aren’t optional marketing channels but are increasingly becoming an indispensable tool. The author recommends some techniques to improve push notification efforts.

Brands could use AI-enabled marketing automation tools as these use cutting-edge technology to improve all parts of the push notification process. Brands could incorporate web push notifications to boost website conversion by up to nine times. They have more opt-in rates than emails.

Additionally, Chrome push notifications come with good analytics allowing marketers to track website visitors and understand user behaviour. Businesses must deliver customised notifications to segmented audiences and having personalised the messages based on their attributes and customer behaviour.

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