AI can help marketers create appropriate visual content for their target audience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 04, 2019, 1:47 PM UTC

83% of market leaders said they had achieved substantial to moderate benefits using AI.

This piece recommends marketers should use AI not only to automate repetitive tasks and get hidden insights from consumer data but also to create appropriate and contextual visual content. This technology can provide insights on what consumers buy, click and share.

AI-based tools analyse style, context, timing and keywords, among other factors to help brands identify the elements that resonate most with the audience. With AI accurately predicting consumer behaviour, businesses can use these insights to optimise their content marketing campaigns.

The author suggests brands can use the technology to analyse and compare their content with their competitors to figure out which content performs best for them. AI can also help marketers find new content ideas and improve SEO strategy to enhance rankings.

Read the original article

[5 minute read]