In 2020, marketers must focus on engagement and improving security

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 04, 2019, 11:46 AM UTC

Engagement could be an indicator of quality and interest.

This article talks about some social media trends that marketers can expect in 2020. Ensuring privacy and improved security amid “regular” data breaches will continue. The piece shares that H1 2018 saw identity theft related 609 data breaches globally. The US alone saw 1,244 data breaches in 2018.  

Marketers will need to keep an eye out for new and emerging social media platforms. Some platforms the author states that are gaining traction are WikiTribune, Caffeine, Lasso, Vero and MeWe.

Going ahead, the author expects engagement to increasingly be an indicator of quality and interest. This would mean for brands to focus on comments, shares and live features across Linkedin, Facebook and Instagram.

Read the original article

[4 minute read]