Personalise video landing pages to make brand messages more persuasive

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 03, 2019, 2:32 AM UTC

Use tools that compress these videos without compromising on the quality to ensure shorter page loading time.

This article states that video landing pages which illustrate a product or service’s offerings can help in increasing conversion. The author recommends building a personalised video landing page so as to customise every asset on the page to enhance brand recognition.

By incorporating personalised video landing pages in marketing campaigns, brands can increase engagement and conversions. These videos make a brand’s message more persuasive, and also help in establishing trust.

With regard to best practices of personalising landing page videos, the author suggests A/B testing of autoplay and press play of these videos to see what increases conversions. Marketers should also use enticing thumbnails, place the video in an area that doesn’t require scrolling, and keep the call-to-action visible at all times.

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[6 minute read]