The report surveyed over 400 executive marketers.
This article cites a study by The Relevancy Group stating that marketing teams often struggle with efficiency as their resources are directed towards syncing their customer data with their email service provider’s (ESP) cloud. Enterprise brands across industries also face data feed malfunctions about twice a week on an average.
Further, it takes brands about nine months to integrate their messaging program with their marketing cloud provider. Such data interactions cost businesses time and money for ensuring their ESP and data work properly to release personalised messaging campaigns.
49% of respondents stated that they would prioritise improving personalisation if they didn’t have to spend time on moving data to their ESP. 42% said they would improve segmentation, while 39% said they would become more strategic.
[2 minute read]