New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Brands should invite their Instagram followers to join loyalty programs in exchange for email addresses.

This piece recommends brands can highlight their email addresses as the customer support option in their Instagram business accounts to grow their email subscribers’ list. Moreover, marketers can also promote their newsletters on the platform, while adding links in their newsletters with email sign up options.

Inviting followers for loyalty programs also allows brands to collect email addresses of interested followers. Writing clear CTAs for discounts and offers on Instagram bios can further help marketers attract their followers and glean contact details.

Businesses can further create Instagram stories with swipe up feature to drive traffic to their landing pages and boost sales. The author suggests that brands should run contests on their Instagram posts to attract follower attention and build email lists.

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[9 minute read]

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