Marketers should adopt AI and machine learning to leverage data and digital insights

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 02, 2019, 2:14 PM UTC

According to Microsoft, 51% of organisational leaders say their enterprises still don’t have an AI strategy in place.

This article states that by adopting AI and ML, brands can create robust and dynamic marketing strategies as well as overcome challenges like data regulations. It can further help marketers glean valuable insights into their competition, resource allocation and enhance their marketing campaigns.

To implement AI, brands should create a “hierarchy” of needs from data engineering to optimisation to training employees to use the tools effectively. These technologies can further allow companies to focus on specific human skills while reducing employee stress and creating a better work-life balance.

The author contends that marketers can play a pivotal role in their organisations by leveraging insights gleaned from AI and ML. Businesses should work with data infrastructure and implement these technologies to improve marketing performances.

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[4 minute read]