Businesses must go beyond addressing pain points and provide lasting value

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 02, 2019, 11:50 AM UTC

For this, companies must delve into what truly matters to customers.

In this article, KemComm Media Group and Master Brand Institute’s Jen Kem suggests measures for setting a business up for growth in 2020. Kem makes a case for building a human connection with consumers by “building a small, close-knit network” comprising of people that can help businesses connect with their higher purpose.

Additionally, to make a brand more powerful, its messaging must be consistent with the brand’s values. This advice is aimed at all companies, irrespective of their size.

Further, communicating a focused offer clearly can help brands stand out in a distracting and noisy environment. Business must go beyond simply addressing a pain point and must find ways to “make a difference”.

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[4 minute read]