Communicating value through email subject lines can help marketers enhance sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 28, 2019, 5:02 PM UTC

Simple subject lines with actionable takeaways enable brands to attract users’ attention.

This piece suggests marketers should craft effective email subject lines that deliver value to its recipients to increase open rates and ultimately drive sales. Brands can further enhance email campaigns by personalising subject lines while mentioning the recipients’ names or the name of their companies.

The article further says that brands should craft simple yet attention-grabbing subject lines that can stand out in recipients’ inboxes. Marketers can experiment with different subject lines, like asking a question or just a single word, to attract the attention of their prospects.

The author suggests that marketers should include actionable, time-sensitive messages in their email to create a sense of urgency. However, email subject lines should be clear, concise and to-the-point in order to persuade recipients to open it.

Read the original article

[6 minute read]