Programmatic display’s growth is slowly steadying with maturing technologies.
This article cites an eMarketer study as per which advertisers in the US would’ve spent over $57 billion on programmatic digital display by the end of 2019. Of this, 53.6% of spends would go to ad units on social platforms.
The share of social in programmatic display spending is predicted to increase to 57.6% by 2021. Further, programmatic display advertising is expected to have an 83.5% share of the year’s total digital display ad spend. As technologies evolve, this could go up to $80 billion by 2021.
This points towards steadying of growth in programmatic display over the years brought on by maturing technologies. To contextualise the study, the article states that automated media buying is now becoming the primary method of buying digital display media in the US.
[3 minute read]