Marketers should secure their websites to avoid site outages during the shopping season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 26, 2019, 12:45 PM UTC

Optimising images can help brands improve their overall site-speed and enhance user experience.

To increase conversions during the shopping season, marketers should secure their website servers. Brands should convert their websites to “https” to avoid redirecting users and loose organic traffic. Tools like Cloudflare can prevent distributed denial of service (DDoS) attacks that may cause site outages.

Marketers should optimise their on-site images to increase the loading time of their pages, thereby improving the overall site speed. Further, businesses can optimise on-site search by installing search trackers, while also providing relevant search results to consumers during the holiday season.

The author suggests that marketers should add limited-time deals and holiday bundles in their campaigns to entice holiday shoppers. Providing shipping deals can further help brands to stand out from their competition and convince users to make a purchase.

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