Brands should create videos of appropriate lengths based on social media platforms.
This piece shares video marketing strategies that can help maximise reach and engagement across social platforms. Brands can embed YouTube videos on their product or service pages to enhance their search rankings. It will give users more opportunity to engage and stay longer on a particular page.
Furthermore, creating long and short form videos on platforms like YouTube can help brands enhance their reach. But to stand out on platforms like Facebook and Instagram, where a user’s attention span is generally low, creating short-form videos can help marketers retain viewers.
The author suggests that marketers can upload native videos directly on social platforms to improve organic reach. For instance, LinkedIn notifies all the first connections of users engaging with native videos.