Small businesses must use historical data to identify the efforts more likely to prove successful

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 25, 2019, 1:54 AM UTC

A GANNT chart can let brands maintain a record of the holiday campaign.

This article recommends how small businesses with low budgets could make an effective holiday shopping campaign. They can use historical data to know what did or didn’t work last year before planning for the current year. Knowing this and purchase path helps identify the days, weeks or hours likely to be most profitable.

Business must create a GANNT chart with details about campaign execution. This is particularly important for smaller clients as they would typically be handled by one team member.

Small businesses should focus on utilising spends on proven remarketing and email lists. This is most effective during sales periods when existing customers are more likely to purchase. It is also a great way to approach Black Friday and Cyber Monday.

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[5 minute read]