New Ideas in Marketing
Essential news for marketers, summarised by YouGov

80% of social media leads for B2B marketers come from LinkedIn.

This piece shares an infographic on LinkedIn-related statistics put together by Social Pilot. Marketers can use this information to build their social media strategy for 2020. Overall, ads on LinkedIn are 227% times more effective for lead generation. Additionally, B2B marketers reported generating 80% of social media leads from LinkedIn.

It is considered to be a “trustworthy source of professional content” by seven out of 10 professionals on the platform. Also, it is relied upon by 50% of B2B buyers when making purchase decisions.  

Additionally, posts with links on the platform receive 200% more engagement. Further, posts with pictures see a 98% increase in comment rate and posts with questions receive 50% more engagement. About three million users share content on LinkedIn on a weekly basis.

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