PR professionals must be updated on international journalist’s work before pitching to them

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 22, 2019, 7:45 AM UTC

They should check their websites, social media and author pages on online publications.

For businesses across the globe targeting a global audience and looking for broader coverage, this article recommends some ways that brands can court international journalists. PR professionals should keep themselves updated about what an international journalist has been up to before approaching them.

Checking author pages of online publications can help with this. Despite them being international journalists, keep them informed of a region’s local launches. This can help those reporters get content that isn’t conveniently accessible to their editors and in-house colleagues.

While pitching for interviews, the story must have a good link to the region being pitched for. PR professionals should factor in cultural differences and overseas trends and tailor pitches accordingly.

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