Online sellers must segment their products by their product ID

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 21, 2019, 1:40 AM UTC

Switching from one-campaign-one-group structure to a multiple group segmented by product ID can boost sales.

This article suggests how online sellers can optimally use Google Shopping to boost sales. When running a Google shopping campaign which has multiple campaigns and multiple ad groups, products must be segmented by their product ID.

Through this, sellers can test different products and maximise their performance. Using ID-segmented multiple groups can increase sales by over 200%.

One issue with Google Shopping is that the PPC platform doesn’t allow for keywords in campaigns. In such cases, use keywords from own data in product titles and descriptions. The product titles and descriptions could include information about product type, material, brands and more.

Read the original article

[7 minute read]