Brands need to start optimising for position zero on voice search 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 21, 2019, 4:30 PM UTC

According to Comscore, voice search will account for up to 50 % of the global search market next year.

This piece says that with voice search set to be more prominent, brands must get to position zero, also known as a featured snippet. Businesses that are experimenting with the evolving voice search tech will be better placed in the future.

With voice search being in infancy, practices for optimising for position zero are still evolving. But, brands need to ensure that they leverage data to provide context to the voice search queries so that they match with potential customers. 

Providing comprehensive and concise answers to customer queries can help in getting featured as a snippet. Prioritising schema and ensuring that the site follows an agreed-upon structure for the search engines to read content can further help voice optimisation.

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