New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Emerging technologies will hyper-personalise videos, transforming brand interactions.

This article states that videos have become a staple in our lives, given the presence of high-speed internet, smart devices and HD resolutions. The author opines that the new trends in immersive video technology, such as augmented reality, virtual reality and mixed reality could “make communication from a distance as real as it can get”.

Further, one use case is reinventing education with the use of virtual reality. Brands are also exploring video content analysis technologies to transform huge video datasets into intelligence, and will soon be able to decode videos with more precision.

The author gives an example of Microsoft’s video indexer which uses advanced AI to mine text, visuals and emotions from videos. However, deciphering videos will require “training deep neural networks on large labelled video datasets”, which could slow down progress.

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[4 minute read]

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