The average cost for an influencer Instagram post has risen 44% from 2018 to 2019

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 19, 2019, 5:31 PM UTC

84% of micro-influencers charge less than $250 per sponsored post.

According to IZEA Worldwide, the price of a sponsored Instagram post has increased 12.3 times from $134 to $1,643 on an average. Influencers earn an average of $395 for a Facebook status update, while a YouTube video can fetch influencers $6,700 on average.

Additionally, 84% of micro-influencers have reported charging less than $250 for each post, which is the median price for most influencers. However, celebrity influencer Kylie Jenner is reportedly paid around $1.2 million for each Instagram post.

While sponsored content on YouTube gets four times more than on other platforms, a million views a month can help influencers earn $1000 in advertising revenue. Influencers, who are subject-matter experts and can craft creative content while involving a community can earn more.

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