Marketers should use hashtags that are relevant and similar to their audience searches

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 18, 2019, 4:44 PM UTC

Most brands focus only on their businesses while missing out on what they want to be found for.

This piece argues that businesses should use industry and business-related hashtags, which are aligned with their target audiences. For instance, companies in the insurance business should use hashtags like “#newcar” or “myfirstcar” to reach their prospects instead of hashtags like “#carinsurance.”

People would generally look for insurance services on Google and not on Instagram. But people with a new car will be needing insurance and can be following hashtags like “#newcar” on Instagram. Using hyperlocal location stickers in Instagram stories can further help marketers effectively target audiences in a geographical location.

Marketers should also use hashtags on IGTV videos to help them appear in the hashtag search results. IGTV video’s large square videos further give marketers a larger real estate for showcasing their content.

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[23 minute read]