New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Appearing on a huge blog helps build credibility instantly.   

This piece recommends ways in which brands could improve their content engagement. Craft a “killer” headline and a compelling introduction to get readers hooked on the content. If the introduction is boring, the reader will assume that the rest of the content is too.

The “Agree,” “Promise,” and “Preview” (APP) approach to develop an intro encourages readers to keep reading well past the headline. The piece suggests utilising copywriting technique called “Bucket Brigades” which includes hook phrases like “Here’s the deal:”, “Let’s be honest…”, “Keep reading…”.  

The author proposes guest blogging as an effective way to drive quality traffic. By appearing as a guest on a “huge” blog, a brand can attain instant credibility. Additionally, writing on a topic that readers truly care about can prove its value to readers.  

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[6 minute read]

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