New Ideas in Marketing
Essential news for marketers, summarised by YouGov

The audience response rate at early morning was 380% above average.

TVSquared, a TV attribution specialist analysed £49.2m worth of UK TV ad spend across 300,000 and more spots from January to September in 2019. Factors such as, cost, response and audience data were evaluated across finance, beauty, travel and food delivery industries.

The study revealed weekday daytime response rate to be 54% above average and cost-per-response (CPR) 38% below average. Whereas, early morning was the “strongest performing daypart,” with a response rate of 380% more than average and a 37% CPR below average.

The response rate on Saturday was observed to be 66% above average with Sunday being 56% above average. These were identified to be the most effective response rates.

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[4 minute read]

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