But for over 80% of respondents, revenue-driving KPIs are the most challenging video metrics to track.
This article cites a study by Heinz Marketing for which 218 B2B sales and marketing leaders were surveyed. The research found that 94% of respondents ranked video as “somewhat” or “very valuable” in their sales and marketing strategies.
Video makes a huge impact at every stage in the sales funnel. It also makes it convenient for buyers to understand complex content. Overall 34.8% of respondents produce interview or QA or panel videos. But these videos play a major role for 62.8% of respondents.
80% of the respondents reported that revenue-driving key performance indicators (KPIs) such as, lead conversion, pipeline conversion, and number of opportunities created are the most difficult video metrics to track.
[6 minute read]