Optimising YouTube videos with pattern interrupts can help brands attract potential consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 12, 2019, 4:32 PM UTC

Using a pattern interrupt in the video involves the sudden introduction of a new idea to retain viewer attention.

Marketers should produce informative YouTube videos for different stages of the marketing funnel to retain consumers. A case study cited in the piece found that creating videos optimised with pattern interrupts can increase the audience size by 59% in just 30 days.

Drafting a content mix with long-tail keywords for videos can help marketers build brand awareness at each stage of the marketing funnel. This piece says that using keywords related to videos and cross-prompting them on social media channels can improve traffic.

The author suggests that marketers should add CTAs at the end of each YouTube video to further enhance leads and sales. Alternatively, brands can also leverage YouTube ads to target their audiences and increase sales and leads.

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