Marketers must leverage social communities to provide content guidance

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 12, 2019, 11:31 AM UTC

Through this content, audiences can be guided to content tailored to them.

This article provides insights on video streaming trends in the US shared by Facebook. Facebook states that smarter devices and improved connection speeds have transformed how users view content.

It adds that Over-the-top (OTT) video subscribers have tripled between 2015 and 2019, to reach 590.4 million globally. 52% of 18-34 year olds reported that hearing about a company’s content on social media influences their decision to sign up for new services.

69% of 18-34 years olds said that recommendations received from friends and family influence their decision of trying a new streaming service. 46% of people belonging to this age group swap recommendations about streaming content with friends on Facebook Messenger. Facebook recommends marketers to use social communities to engage audiences and provide content guidance.

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