31% of consumers find not being able to touch or examine a product frustrating

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 11, 2019, 7:21 AM UTC

For 17% of respondents, “surprise fees” at checkout are an issue.

This article cites a research by AB Tasty which revealed that being unable to touch and examine a product is frustrating for 31% of online shoppers. AB Tasty surveyed 2,000 consumers across the globe. 

The research found that 17% of respondents report “surprise fees” during checkout as their biggest pain point. Whereas for 10% of those surveyed, “shipping times” are a frustration while online shopping.

On transparency and data security while shopping online, 61% of US consumers and 60% of UK consumers are uncomfortable with sharing their data but they do understand it to be a part of online shopping. 24% of respondents in the US and 30% of those in the UK wouldn’t mind sharing data in exchange for personalisation.

Read the original article

[8 minute read]