New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Associate with a relevant influencer to drive brand visibility.

For brands to take advantage of the holiday season requires meticulous planning, execution and financing strategies. This article suggests how small business retailers could make the most of the holiday season.

They must work efficiently to engage potential customers through both online and offline. Social media platforms could be used to broadcast exclusive offers or invite consumers to a store event. Associating with an influencer with a considerable following and influence within a brand-relevant niche can help attain visibility and increase consumer confidence.

Traditional advertising campaigns can be very effective in marking a brand’s presence in their community.  Attending town gatherings and community service events can let the brand become familiar with the surrounding. Interacting with potential customers in a community can help in relationship building.

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[5 minute read]

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