Teens in the US as likely to use TikTok as Facebook or Twitter

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 07, 2019, 12:21 PM UTC

TikTok has introduced new features that let users edit videos in other apps before publishing on the platform.

As per a study by Morning Consult which conducted over 2,000 survey interviews with 13-38 year-olds found that 40% of 13-16 year-olds report using one of the three platforms. US teenagers are as likely to use TikTok as Facebook or Twitter.

Where YouTube enjoys near total penetration, Snapchat is at 68% and Instagram at 79%. TikTok reportedly has 1.5 billion downloads worldwide, and is bringing in another 500 million users in 2019. But, compared to 2018, its new customer acquisition in Q3 slipped by 4%.

Alvin Foo, MD at Reprise Digital observes that TikTok must worry about monetisation and evolving. The article states that any privacy issues on the platform won’t necessarily deter advertisers looking to target a younger demographic.

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