Reacting to competitor’s breaking news on the same day can generate coverage for a brand

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 07, 2019, 2:42 AM UTC

Develop a blog post to provide reporters with more information about the topic.

This article notes how a PR professional of a brand could leverage competitor’s news to generate coverage for their company. Issuing a response or comment on a breaking news the same day is very crucial. The executive team and the organisation’s spokesperson must be alerted soon after learning the news.

They should send a two-three sentence quote to the relevant reporters. Further, a blog post on the brand’s website can expand on the quote and provide reporters with further information from the company’s perspective on the matter.

Additionally, PR professionals could also release a personalised email from the CEO or a call from the customer success team to propagate the message. This helps build trust and establishes the company as a thought leader.

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