Offering exclusive discounts can help brands quickly convert GenZ consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 07, 2019, 4:32 PM UTC

GenZ, people born between 1996 and 2009 make up more than 27% of the U.S. population.

Brands need to prioritise customer relationships when reaching out to GenZ if they want to expand their reach. This piece says that a successful eCommerce strategy depends on creating a relationship with consumers of this young demographic.

GenZ is “more of a saving type” demographic, and savings are the most important factor they consider before making any purchase. Marketers should leverage cross-channel promotional strategies along with offering free shipping or exclusive discounts to appeal to GenZ.

With 78% of GenZ preferring to spend on experiences over tangible products, brands must craft their marketing around experiences. Marketers can host offline events, pop-up experiences or offer buy online pick up in-store (BOPIS) to appeal to their customers.

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