New Ideas in Marketing
Essential news for marketers, summarised by YouGov

GenZ, people born between 1996 and 2009 make up more than 27% of the U.S. population.

Brands need to prioritise customer relationships when reaching out to GenZ if they want to expand their reach. This piece says that a successful eCommerce strategy depends on creating a relationship with consumers of this young demographic.

GenZ is “more of a saving type” demographic, and savings are the most important factor they consider before making any purchase. Marketers should leverage cross-channel promotional strategies along with offering free shipping or exclusive discounts to appeal to GenZ.

With 78% of GenZ preferring to spend on experiences over tangible products, brands must craft their marketing around experiences. Marketers can host offline events, pop-up experiences or offer buy online pick up in-store (BOPIS) to appeal to their customers.

Read the original article

[7 minute read]

Related Content